Have you all seen the new rebranding of the Target store brand into “Up & Up”?  The products all come with a little tagline that I personally find hilarious.  At first, I thought that this was the work of a rogue product designer at Target, but then I realized that no corporation would allow something like that to “slip by” and it’s all part of a marketing strategy to make the brand seem hip and cheeky.

I went to Target to shop and brought my camera.  I walked around, a bit worried that the clerks would stop me and ask why I was taking pictures.  My cover story was that it was for an art class I was taking, but I really didn’t look the part, dressed as I was in my usual ratty blue hoodie and wide leg cords.  Alas, none of the workers could have cared less about what I was doing, though a middle-aged male shopper did seem to look at me strangely a few times.

I did look for better pics online, but couldn’t find the products I wanted.

Some of my favorites: (you may have to click to see the text)

that sounds kind of dirty.

just like I like my babies’ butts.

how long did it take them to come up with those? awesome rhymes.

super shine!

hip hip o-shea!

On some of the design blogs that came up when looking for images, there’s a bit of a debate over whether the redesign is successful.  I guess I’d say that I think the designs generally look nicer, if not a lot sparse, but I miss the little bull’s-eye instead of the arrow.  One commenter somewhere even mentioned that it’s like the logo went from female to male.  Take from that what you will.

Regardless, I actually love looking for these little lines and adding a giggle to my trips to Target.